*McDonald’s wasted no time in seizing upon its mention in the horrific Cleveland kidnapping.
The fast-food chain says it’s reaching out to Charles Ramsey, who has gained worldwide fame as one of the rescuers of the three women held for a decade in a Cleveland home.
Ramsey said in a TV interview that he was eating some Mickey D’s when the action unfolded Monday. He also cited his McDonald’s meal during a 911 call.
The McDonald’s PR team pounced.
First the company tweeted: “We salute the courage of Ohio kidnap victims & respect their privacy. Way to go Charles Ramsey — we’ll be in touch.”
Then the company kept its word by attempting to track down Ramsey through its local franchisee, possibly the same one that sold him his food.
Danya Proud, a spokeswoman for McDonald’s, was quoted as saying that the company wanted to show its respect for the sensitivity of the situation by speaking with Ramsey directly, rather than communicating through the media, even though it had already done just that.
“This is a very tragic situation and we can’t lose sight of that,” she said.
Below, Ramsey does an interview with ABC’s George Stephanopoulos on “Good Morning America.”