B.O.B. = Black Owned Business
Cross Colours (B.O.B)Cross Colours (B.O.B)
Cross Colours is back. In the early 1990s, Carl Jones and TJ Walker founded an urban streetwear brand that went against the drab gangbanger workwear of the time, opened the inner-city up to positivity, and introduced baggy pants to the Yo! MTV Raps generation. Embraced by the rising hip hop movement, the brand’s premise “Clothing Without Prejudice” and slogans like “Educate 2 Elevate” and “Stop D Violence” made it iconic. Cross Colours was draped across the backs of some of the biggest rappers, actors, and athletes, namely Snoop Dogg, Run DMC, TLC, Will Smith, and Magic Johnson. In light of the current resurgence of 90’s fashion and music, Jones and Walker are picking up exactly where they left off. With new collections on the horizon, Cross Colours continues its mission to produce “Clothing Without Prejudice” and promote education and peace in communities across America.